The Situation

Chantecaille approached TVP after facing numerous challenges with previous agencies and their migration from Magento to Shopify Plus. They wanted more control over their store and the ability to make changes without having to call a developer.

The Solution

TVP NYC was a perfect fit for this cosmetic brand. Our experience with complex migrations as well as custom development ensured that we were able to meet immediate and ongoing development projects for their stores.
Our eCommerce team created a powerful blog template that ensured a ‘content-first’ approach allowing users to “shop-the-story” from within the regularly updated content.
Development items for this project included:

  • Completed migration seamlessly
  • Un-hardcoded previous work so that the Chantecaille internal team could make site-wide updates
  • Removed reliance on page builder tools to preserve SEO and site style
  • Removed reliance on unnecessary apps that over complicated simple features
  • Helped integrate a skin-type quiz with complex ‘add-all-to-cart’ functionality.

The Result:

Chantecaille has been able to expand their online brand into a number of different markets. TVP was instrumental in helping the brand translate their store into both traditional and simplified Chinese, as well as the accompanying development to handle currency differentiations.

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